I AM is a subtle combination of savoir-faire: the art of sewing learnt and passed on for centuries blended with the presage of new trends to offer you today the ability to create your own clothing identity.
INSPIRED BY THE EVERYDAY
We create sewing patterns and sewing-kits to forge and elevate sewing savoir-faire everywhere possible. We take inspiration in the world that surrounds us, in the arts, music, cinema, science, travels… It is important for us to inspire our customers with the best of upcoming trends and design. This is why we invite textile designers, stylists and artists to collaborate with us on our collections.
PINS AFTER PINS
As seen for fashion brands, we work from mood boards inspired by a unique theme. This is where the story starts. Inspired by the stylist, on a mannequin, the collection takes shape. Pins after pins, we create the pattern for you to create your own garments.