Named is a Finnish clothing pattern label founded by sisters Saara and Laura Huhta. Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion.
Named launches two collections a year, and the patterns have five levels of difficulty, which means that anyone from a beginner to a more experienced sewer can find patterns suited to their skill level.
Named is much more than handicrafts but it is also more than a fashion label among others – it is learning, love for creation and joy of accomplishment!